kw: book reviews, nonfiction, memoirs, facebook, instagram, social media, Albert Einstein
How many people who lived in the early Twentieth Century but passed away before 1960, who are not your own relatives, can you name? Perhaps you wouldn't come up with this name right away, but if someone says it, you remember instantly: Einstein.
Did you know that Albert Einstein still has social media accounts with millions of followers? Not only so, there is still a hot market in Einstein artifacts and memorabilia, including his letters, copies of letters and articles he wrote, and even bobblehead dolls (Podcasting physicist Sabine Hossenfelder keeps an Einstein bobblehead handy in her videos).The "voice" behind the Facebook page, Instagram site, and other media, writer Benyamin Cohen (titled "Manager of Einstein's Official Social Media Accounts") has written an enjoyable book about the great scientist and his own experiences as the guy behind the scenes: The Einstein Effect: How the World's Favorite Genius Got Into Our Cars, Our Bathrooms, and Our Minds.
Say the word "genius" and most people will think, and usually say, "Einstein." The kid in math class who aces every test gets kidded, "Hey, Einstein, slack off and leave a few decent grades for the rest of us." Whenever you drive to a new place and plot your course on hour phone, or a Garmin or a TomTom, you're using tech with Einstein's math behind it. Use a TV remote, and the IR signal detector behind that tiny black window on your TV is using the photoelectric effect, for which Einstein received the Nobel Prize in 1921. Einstein's explanation for Brownian Motion (the jiggling of pollen grains seen under a microscope) proved the existence of atoms, long before more direct evidence was found. Nuclear energy (and, sad to say, nuclear weapons) have their origin in his most famous equation, E=mc².
To produce around ten posts and pictures daily, Mr. Cohen needs to do constant research. Fortunately, this is easier than in the past, because of the Internet. But he gets in a bit of travel now and again, such as his trip to see what is left of Einstein's brain. The story is much retold, how the medical examiner diced up the brain and took it home in several Mason jars filled with alcohol. Bits have been sent to various researchers over the years, but much is left. Cohen got to see it, at a secret location, meeting someone he just calls Dr. X.
By the way, while it would be nice if Benyamin Cohen were a talented physicist, he isn't any kind of scientist, which he freely admits. As a result, I noticed a number of scientific mistakes in the book, but I would not expect them to detract from the value of the book. I'll mention just one, for the record: when he saw the brain, he writes, "The cerebellum that gave us E=mc² was right there in front of me." Just so you'll know: The cerebellum is the little "bun" at the back of the brain which operates your body; the part that thought up the equation is called the cerebrum.
It is quite amazing that Einstein is still so popular. Only a few people understand his theories of Relativity. Yes, theories; there are two of them. His popularity is based at least in part on his reputation as a maverick. In just one year, he overturned four areas of "known" scientific theory, with new theories that swallowed up the old ones. The GPS system we use to navigate is based on both theories of Relativity, and I'll try to explain how without getting into the scientific weeds:
First, the Special Theory of Relativity is based on the constant speed of light, no matter how fast things are moving. One result is the way speed affects time. In particular, the GPS satellites in their orbits some 20,000 km overhead (so they orbit the Earth twice daily), are moving fast, so the atomic clock that each satellite carries runs just a bit slow, about 7 microseconds daily.
Secondly, the General Theory of Relativity is based on the way that gravity shapes space, which also affects the passage of time. The altitude of the satellites puts them in a lower gravitational field, so their clock run just a bit fast, about 45 microseconds daily.
Overall, their clocks run 38 microseconds per day faster than clocks on the surface of Earth. This has to be accounted for in the calculations made by a GPS receiver, or accurate location could not be determined. Thus, GPS, by its very existence, proves the effectiveness of both theories of Relativity.
Mr. Cohen tells a dozen or more aspects of Einstein's continuing effect on our society and culture. Einstein was in on the founding of the Hebrew University in Jerusalem, which now holds many of his archives and other artifacts. He was a lifelong pacifist. Although he, along with others, urged President Roosevelt to fund the development of the atomic bomb, it was because he knew Germany was determined to develop one, and the scientists realized that America had to do it first, or lose the war. After the use of atomic bombs against Japan, Einstein was aghast at their power. He advocated for denuclearization for the rest of his life.
Albert Einstein was a complex personality. His focus on science came at the expense of his family life. What the book reveals, I don't care to repeat. When he was stuck on the math for a theory, he would either go sailing (and often, get lost) or play violin, to rest his brain. He had his likes and dislikes, but, don't we all? What he liked the most was discovery, the search for truth. I don't know what he would make of an era where a popular mantra is "my truth," but he would certainly understand "fake news." He was not universally loved, but found himself the target of envious attacks and religious attacks because he was a Jew (he didn't practice the religion much, but had a kind of general belief in God, whom he usually called "The Old One.") He typically shrugged it off.
Rather than get into more details, I suggest to everyone to read this book. I greatly enjoyed it.






































